FLIGHTMAP blog: the first year
When this blog started a year ago, the ambition was to share meaningful opinions and expertise in the innovation portfolio management practice. Even though we would like the blog to get attention for our FLIGHTMAP software solution for portfolio management, it was never about maximizing traffic. Apart from cross-posting some posts in selected LinkedIn groups, the blog was never actively promoted (so no tweets, facebook likes etc.) as the focus was on good content first. This also resulted in a posting frequency of once every 2-3 weeks rather than weekly (the original plan).
With this in mind, the blog has already become a big success. Over this year the audience of this blog has grown to almost 700 per month. The most popular post so far is the one about the five key elements of portfolio management (this one).
The most important results however is that the blog has allowed us to connect to other practitioners and experts around the world in this exciting domain. Thanks for being involved, and looking forward to another year of innovation portfolio management blogging!