Seven dimensions of portfolio management
Why portfolio management is inherently complex
This week, I discussed the various reasons why portfolio management is tough to implement with two different FLIGHTMAP clients. Where one of the talks focused on the behaviour side (the role of politics, intuition, culture), the second one was more about the inherent (almost mathematical) complexity. In our view of portfolio management as a decision-making process, it requires the analysis of a number of options (projects, or better alternative portfolios) against certain criteria to get to better decisions.
To get this analysis right, I am convinced it requires no less than 7 (seven) dimensions. Let me quickly introduce these dimensions:
- cost: how much do money we need to invest in the options
- value: how much do we get in return (in savings, profits, revenues)
- risk: what are the (main) uncertainties
- time: where do costs, value, and risk lie over time (short and long-term)
- resources: which people, supplies, equipment is involved (versus who do we have)
- strategy: how well does each alternative contribute to the business or company strategy
- market (or customer): where does the value come from (from outside)
Portfolio management requires seven-dimensional attention
The simplest (and most erroneous) portfolio management advice is to force-rank projects in a list from most to least important. This essentially tries to tackle portfolio management as a one-dimensional problem. Fortunately, most portfolio management tools and techniques have evolved beyond, This is confirmed by the popularity of the bubble plot with its capability to visualize four dimensions in a practical way: the two axes, the bubble size, and its color (see this post). Well-known examples include the risk-reward bubble, the cost-benefit analysis, the efficient frontier (plotting portfolios’ return versus their risk). Attempts to include even more dimensions in one chart (such as moving bubbles to include time passing, or attaching meaning the shape or gradient of the bubble) tend to be analytically correct but beyond useful for real decision support. It is not the visualization that is the bottleneck for dealing with seven dimensions, but the human brain…
This means the solution should not be found in a single more complex picture, but in a structured, stepwise treatment of the seven dimensions, two or three at a time, with the appropriate visualizations. The roadmap, linking markets, resources, and time, as well as the funnel, linking time, costs and risks, as well as time series for costs, value, and resources complement the right set of bubble charts. Have a look at FLIGHTMAP to see how this is implemented in a practical portfolio management application.
Do we really need all seven?
Let’s finalize with a check: can we miss one of these dimensions?
- Cost: with unlimited budgets we would not need portfolio management in the first place, so this one is in.
- Value: without looking at value creation from our investments, we might as well decide to do nothing, so this must be in as well.
- Risk: without including risk (or better uncertainty), the future is perfectly predictable so we only ever need to create one plan.
- Time: ignoring the time dimension (at all, or more common, looking only one year ahead) may give portfolios that are poor in the longer term, or unbalanced. Portfolios with an overemphasis on short-term projects (risking continuity in the long-term) are almost as bad as portfolios with only long-term projects (risking survival in the short-term).
- Resources: in many portfolios, resources are the real bottleneck, even with enough budget not all resources can be “instantly” made available to work on projects; this holds for people such as technical experts as well as “hardware” such as test sites.
- Strategy: without strategic alignment, random value creating portfolios can be assembled, and sustainable strengths not developed. Also, without a strategy filter, the amount of options to consider as candidates for the portfolio easily explodes, and hence makes the analysis on the other six dimensions intractable.
- Market (or customer): without market forecasts, or better the customer analysis, all of the above data lacks an external source for verification (initially as well as periodically).
Does this mean that all these dimensions are equally important for any given organization, at any portfolio review? Not at all. Some of the dimensions are also related (or correlated, in mathematical terms). However, a sound portfolio review will at least briefly need to touch upon all seven dimensions. Let me know how you see the seven dimensions?