Servitization: Bringing Services in the Innovation Portfolio

Servitization: from product to service business models My definition of service innovation is simple, it is the successful creation and adoption of new services. This definition includes the special case of servitization, where a company adds service propositions to its historical products portfolio. During the 1990’s, I worked in IBM, where the main innovation thrust… Read More Servitization: Bringing Services in the Innovation Portfolio