Developing an innovation portfolio in turbulent times

Turbulent times require innovation The newest research on innovation confirms the intuitive idea that the best strategy to address a recession is to innovate your way out. The research by Srinivasan e.a. (Should Firms Spend More on Research and Development and Advertising During Recessions? , published in 2011) confirms what famous CEO’s already knew: “We have to innovate our way out… Read More Developing an innovation portfolio in turbulent times